Shiseido Group Japan Always-on Social Media Management & Analytics
The Task
Shiseido, a prominent brand in the beauty industry, needed a robust social media presence to engage their audience and reflect key corporate events and moments. The ask was to maintain consistent and effective social media management for Shiseido's corporate headquarters and ensure impactful paid social campaigns across the Asia Pacific region.
Approach
To address this challenge, our team at Ogilvy Tokyo, with a long-standing relationship with Shiseido, implemented a comprehensive strategy:
Content Strategy and Management: As the lead strategist, I developed and maintained social media calendars, ensuring that all key moments and corporate events were accurately reflected in the content.
Monthly Analytics and Reporting: Managed monthly performance reporting in both English and Japanese, presenting detailed analytics and strategic insights to clients at Shiseido HQ. This included consulting on tactical improvements based on the data.
Content Creation and Consulting: Led content creation efforts and provided ongoing consulting to enhance social media tactics and ensure high engagement levels.
Outcome
The strategic initiatives led to successful social media management and improved engagement for Shiseido:
Consistent Content Delivery: Maintained an always-on social media presence, keeping Shiseido's audience engaged and informed about key moments and events.
Insightful Reporting: Delivered comprehensive monthly performance reports, offering valuable insights and strategic recommendations that were well-received by Shiseido HQ.
Bilingual Proficiency: Successfully presented reports and strategies in both English and Japanese, ensuring clear communication and understanding with the client.
Enhanced Social Media Tactics: Implemented effective content strategies and tactical improvements that boosted Shiseido's social media engagement and reach.
Responsibilities
Developed content strategy for always-on social media
Managed and presented monthly performance reports to Shiseido HQ in English and Japanese
Led content creation and consulted on tactical improvements
Ensured alignment with key moments and corporate events in social media content