About Me

Welcome! I’m Sheena, a strategy consultant with over a decade of experience helping businesses connect meaningfully with their audiences. With expertise in communication/connections & social media strategy and management, I specialize in building and executing integrated strategies and driving campaigns that build trust, engagement, and impact.

What I Do

• Communications Planning: I design strategies that bring campaigns to life across diverse channels—mostly digital and emerging platforms. Whether it’s social, video, or influencer partnerships, I ensure every touchpoint ties together to reach audiences effectively.

• Connections Strategy: By understanding audience behaviors, cultural shifts, and industry trends, I help brands communicate their unique value and connect authentically with their customers.

• Creative Strategy & Execution: From developing briefs to guiding creative teams, I ensure all assets—social, influencer, PR, video, and beyond—deliver on campaign goals while engaging and inspiring the target audience.

• Social Media Expertise: Over a decade of experience managing and strategizing for brand social platforms—driving audience growth, engagement, and revenue through paid and organic campaigns.

My Experience

With experience working on both brand and agency sides, I’ve led integrated campaigns for global brands in diverse industries such as tech, CPG, and finance. I enjoy balancing big-picture thinking with hands-on execution, partnering with diverse teams to deliver campaigns that align creative excellence with business goals. My background in both connections planning and social media management ensures that brands reach their audiences where they are, fostering meaningful connections.

International Perspective

I am truly passionate about bridging cultural divides and crafting strategies that resonate with diverse global audiences! By blending creativity with strategic insights, I help to develop cross-cultural campaigns that capture attention and transcend borders. With my bilingual fluency in Japanese and international background, I bring a unique perspective, helping brands connect authentically with audiences from different cultures. I thrive in multicultural environments, bridging cultural nuances to ensure campaigns resonate.